Facebook continues to dominate its competition and, for the first time, one billion people were recorded using the social networking site during a single day in August 2015.
Upon declaring this historic milestone, Mark Zuckerberg stated that one in seven people around the world now use Facebook, adding that “it’s just the beginning of connecting the whole world”.
The site has experienced impressive growth since it was founded back in 2004. It began life as a small network only available to American university students, but has since taken over the entire web. In 2012, it reached one billion registered users and now, with the same number logging on simultaneously, further landmark achievements will no doubt continue to be announced.
Does increased Facebook usage pose a threat to your business?
The phenomenal success of Facebook has certainly paid dividends for Mark Zuckerberg and his colleagues, as its huge user base continues to make the site popular with advertisers. From April to June 2015, Facebook earned $4 billion (£2.64 billion) from sales of adverts.
However, the cost to ordinary businesses of our increased obsession with Facebook (and other social media) also runs into billions if numerous industry reports are to be believed.
Since Facebook has become so mainstream, many organisations are also logging on to communicate with customers and prospects. However, it is easy to become distracted on social media and workers, who may appear busy on official Facebook business for their employer, may simply be watching amusing videos or looking through their friend’s holiday photos instead.
So what can you do if you are concerned about lost productivity in your own place of work due to excessive, non-business use of social media? Well, the answer lies somewhere between traditional HR strategies and contemporary web security solutions.
For whilst employment contracts should certainly be reviewed to ensure ‘acceptable internet usage’ is adequately defined, you should also be speaking to your IT department about monitoring staff activity online or blocking altogether if they are preventing users from getting on with their work.